A phrase that has been all over the internet in the past few years is ‘bum marketing’, I will go over a little of the essentials and what this term means. The term was brought from America and denotes that even a ‘bum’ can make money out of this kind of marketing. It is a variation of article marketing and is a method that can be very effectual and it only cost you your time. It was first set up a few years ago with the new growing number of marketers that latched onto the idea of writing articles to produce backlinks to their Internet Business Opportunity.

Bum marketing does not have any costs linked to it apart from your time as a marketer so it will not cost you any money to begin. It has the potential to create Internet Business Opportunities in the short term and long term with the constant stream of traffic that the marketing will bring.

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So what are the potential returns that you get from this kind of marketing? First of all you will get an improved amount of traffic to your site. This traffic will be targeted and appropriate to the Internet Marketing Opportunity and so the visitor will be more likely to convert. This will produce an increase in exposure for your product or service that will also have an impact on the conversion rate. With the quantity of content and links that will come from the bum marketing an enhanced website ranking or page rank will be achieved, and lastly the reputation of yourself in the elected subject will grow and so more potential of exposure through forums and blogs.

To get ahead with bum marketing you need to pick your subject and have a great deal of knowledge about the subject as you will be writing articles about it. Bum marketing is article marketing in simple terms and has the foundation to make a number of Internet Business Opportunities for you. You will create a number of articles about the elected subject and then submit them to article website for publication. Every article site has what is known as a bio box which is where you set a short bio about yourself and contain the link to your website. So when your article is submitted by the article sites, your content and link will be obtainable for everyone to use and see.

By their very structure, article sites allow people to use the article on their own website, blogs and forums as long as they do not modify the content and contain your bio box with the link to your website. So if you write a truly good article on an Internet Business Opportunity, the likelihood of a number of other webmasters using the article increases.

So if you need to create backlinks, traffic and relevant content for Internet Marketing Opportunity then bum marketing has a major role to play. If you write one good article and it is published on an article submission site with your link to your website, it could get viewed by 500 webmasters who about 50 might use the article and this will create 50 backlinks off just one article. Which will boost traffic, page rank and conversion rates.

It has been a major topic for discussion amongst webmasters and internet marketers for many years and has brought speculation speculation through the internet. This is the endless changing of search engine algorithms especially in regards to keyword optimisation and keyword density. A lot of Internet Business Opportunities are created by high rankings on Google but this ranking could change radically when the algorithms alter. What could be correct for Google could be bad for Yahoo and what could have you on page 1 one day could decline you to page 6 the next.

The problem with the endless changes of algorithms is that they are not set out in stone as no one knows accurately what Google is looking for as the company keep all the alterations a secret. An Internet Marketing Opportunity can live or die by its ranking so is it best for Google to withhold this information? And put at risk many peoples Internet Business Opportunity and income.

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We will look at the three major areas that are key to Google in regards to keyword optimisation of any site. We will look at Google as they are the market leaders and as I have discussed these areas of importance are from my knowledge and other webmasters when dealing with Google, as Google has not revealed the foundation of their algorithms.

The first major area to look at when establishing your Internet Business Opportunity is keyword density. This refers to the occurrence in which a keyword or phrase shows on the webpage. It is best expressed as a percentage of the total content of the website. It is thought to be received that a keyword density of 5-7% is best.

The second area is keyword prominence, this refers to how fast Google crawls your page and comes across the applicable keyword or phrase. Most webmasters manage to put in a targeted keyword or phrase in the title or H1 tag of a page so the spider can pick up on keyword fast. It is also advantageous to put the keyword into the 1st paragraph of your content and at the bottom of the page.

The third area is keyword proximity, this is when your are using a phrase such as Internet Marketing Opportunity. If the word or phrase show together on the webpage then you will have excellent keyword proximity but if the words are split up and showas separate words throughout the content, then this is deemed to be poor proximity.

Another accepted trait that webmasters and internet marketers have come across is that Google looks for keywords that are related. This is sometimes called ‘latent semantic indexing’. These are related terms or phrases rather than precise keywords or phrases that Google have added to their ranking algorithms. For example when you are producing content for internet marketing opportunities you may add other related search terms such as Internet Business Opportunities or Internet Business Opportunity.

It is feasible to over-fill your content with keywords and phrases, or over optimising your pages. Over optimising your website will actually affect your rankings through keyword optimisation.

There are quite a few preference to create your email list, some are beneficial ways and some are awful ways, we will look at them together over the course of these articles. The only kind of method that works for your Internet Marketing Opportunity is ‘create your own list’. This is the only method that will work long term and have the achievement you are looking for in your Internet Business Opportunities.

We will start at looking at two different ways of forming your email list. The first method is to have a specific web page. This is the best way of forming an email list and it simply consists of having a web page created solely to building the list, here are a few things that you need to add into the web page to make it a success.

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1. Subject Specific, the text on the web page must be relevant and appropriate to the topic to tempt the user to sign up. If the content on the web page is to broad then the user will have too many options to view and so not sign up to your Internet Business Opportunity. The same essentials apply when setting up any affiliate website or web page, make sure that it is targeted to your subject and certain types of users will hopefully convert.

2. The Form, there are specific criteria to the form that you need to understand, make sure that you run a statement declaring a NON-SPAM email, ask for the minimum information in the form. Most times you only need their first name, to enter in the first line of the email, and their email address.

3. Simple, make sure that the form is simple and joins into the design of the web page. You don not want anything diverting from the main goal, which is to get visitors to sign up. So do not enter any flash banners, fancy graphics or loads of content, all you need is the sign up incentive and the form, that is it.

Once the web page is built then utilise an SEO scheme to build up traffic towards it. This can be done by the use of good SEO practices and promoting your certain keywords with articles and networking.

The second technique of building the email list is to add a form onto your website. In most cases a website has already been developed and has room for an email sign up form. This is simply a form that is to be part of a bigger web page. This site should already be producing traffic for your Internet Business Opportunity and have good relevant content on the topic to boost your Internet Marketing Opportunity. Here are some points to help your form work better when included into an existing web page.

1. Placement, this is primary, make sure it is above the fold of the web page and at all possible in the top left region. Research has shown that people eye will glance over this region first. Some Internet Business Opportunities use a pop-up form, but with a lot of pop-up blockers now available with browsers they are becoming more unusual as people are getting tired of them.

2. Subject Specific Incentive, the copy on the page must fit your sign up incentive. Have a look at the users that go onto page and what they are exploring for and make the incentive fit to that type.

Again market this web page(s) and push traffic to it using the appropriate keywords that are related to the sign up form. You should be able to create a list with users that have a particular interest in your product and service and so are more willing to convert.