Are you looking for something that will get your business off the ground? You can try what all the other marketers have been using to improve their business.

Mini-Ebooks or Special Reports?

Check out these online business auctions at eBay:

Jewelry Website Business established online web shop st

US $0.01 (0 Bid)
End Date: Wednesday Sep-08-2010 18:00:26 PDT
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How to run your business online vol.1 Free ebook CD

US $1.99
End Date: Wednesday Sep-08-2010 17:33:33 PDT
Buy It Now for only: US $1.99
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TRAVEL TURNKEY WEBSITE ONLINE WEB BUSINESS FOR SALE

US $49.95
End Date: Wednesday Sep-08-2010 12:39:10 PDT
Buy It Now for only: US $49.95
Buy it now | Add to watch list

Special reports are short ebooks that contain helpful information on a particular subject. The reports are anywhere from a few to 30 or so pages in length. As long as the niche of the short report is something you have insider knowledge of, you can create one on the fly. It doesn’t take much to create a report like this. How-to topics are popular as special report material. Usually, they provide step-by-step guides on how something works.

Marketing Special Reports

There are options for marketing your special reports. You can bribe a potential customer with it by offering it as a freebie.

One way to use it is to create a five part course with the special report as the first part. It is your hook. The goal is to get them signed up into your mailing list, and that’s exactly what happens when you use your special report as bait. Observe how the companies give away free reports to anyone who signs up. That’s how it works.

Becoming Profitable

You can use your special reports as a tool for making money rather than newsletter bait. You can sell special reports by creating a sales page. Short reports can be sold for 5-10 dollars apiece, but you can jack up the price depending on the usefulness of the report. You can offer special reports as bonuses for a main ebook.

Insider Information

If your report contains information that only very few marketers know about, so much the better. People wouldn’t mind shelling out a small amount of money to get insider information on a topic that has been bugging them. Select a rarely discussed topic and use it as your subject matter.

Tools for Touching Base With Affiliates

Your business will benefit greatly from an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

As you can see, there are a number of ways to use special reports. They can be used as bonuses or freebies, you just have to think of more ways to use special reports.

You can create nice reports using reviews too. Check out the following reviews and create some special reports:

Review of Mobile Monopoly

Review of Link Assistant

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