A Glimpse At The Value Of KEYWORD Optimisation And KEYWORD Density When Designing A Web Page.
It has been a major topic for discussion amongst webmasters and internet marketers for many years and has brought speculation speculation through the internet. This is the endless changing of search engine algorithms especially in regards to keyword optimisation and keyword density. A lot of Internet Business Opportunities are created by high rankings on Google but this ranking could change radically when the algorithms alter. What could be correct for Google could be bad for Yahoo and what could have you on page 1 one day could decline you to page 6 the next.
The problem with the endless changes of algorithms is that they are not set out in stone as no one knows accurately what Google is looking for as the company keep all the alterations a secret. An Internet Marketing Opportunity can live or die by its ranking so is it best for Google to withhold this information? And put at risk many peoples Internet Business Opportunity and income.
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We will look at the three major areas that are key to Google in regards to keyword optimisation of any site. We will look at Google as they are the market leaders and as I have discussed these areas of importance are from my knowledge and other webmasters when dealing with Google, as Google has not revealed the foundation of their algorithms.
The first major area to look at when establishing your Internet Business Opportunity is keyword density. This refers to the occurrence in which a keyword or phrase shows on the webpage. It is best expressed as a percentage of the total content of the website. It is thought to be received that a keyword density of 5-7% is best.
The second area is keyword prominence, this refers to how fast Google crawls your page and comes across the applicable keyword or phrase. Most webmasters manage to put in a targeted keyword or phrase in the title or H1 tag of a page so the spider can pick up on keyword fast. It is also advantageous to put the keyword into the 1st paragraph of your content and at the bottom of the page.
The third area is keyword proximity, this is when your are using a phrase such as Internet Marketing Opportunity. If the word or phrase show together on the webpage then you will have excellent keyword proximity but if the words are split up and showas separate words throughout the content, then this is deemed to be poor proximity.
Another accepted trait that webmasters and internet marketers have come across is that Google looks for keywords that are related. This is sometimes called ‘latent semantic indexing’. These are related terms or phrases rather than precise keywords or phrases that Google have added to their ranking algorithms. For example when you are producing content for internet marketing opportunities you may add other related search terms such as Internet Business Opportunities or Internet Business Opportunity.
It is feasible to over-fill your content with keywords and phrases, or over optimising your pages. Over optimising your website will actually affect your rankings through keyword optimisation.
